Design
When it comes to the design of a good, successful website, a great deal of thought needs to be applied at several levels. In the first case it will be necessary to consider who the end users are. In some cases this may have significant design implications, since children, the elderly, busy executives and bored teenagers will all need information to be coded and presented in appropriate, and significantly different ways.
It will also be necessary to think how the design can be generated though appropriate use of current web standards. Out of date coding and design methods, as well as non-standard designs, including non web-safe colours, can cause a number of problems. Using non-standard colours could mean that the end result looks significantly different from the initial design, and may cause accessibility issues. Web design must have web standardization integrated at every stage.
By making sure that a website is designed in accordance with current standards you are more likely to reach, and retain your target audience successfully.